Design
Design
Typography & Color Theory
Dive into the psychology of fonts and colors — learn how professional designers choose typography and color palettes to communicate emotion and meaning.
Grade 6-8Intermediate50 min75 pts
About This Lesson
Why does a horror movie poster use red and jagged fonts? Why do hospitals use blue and clean sans-serif type? In this lesson, you'll discover that every font and color choice sends a message — and learn how to use this power intentionally.
Essential Question
Look at these two logos: one in Comic Sans bright yellow, one in dark serif font with dark navy. Which brand feels more trustworthy? Why?
Standards
CTE Arts, A/V Technology & Communications
Learning Objectives
- 1Explain the difference between serif, sans-serif, and decorative fonts and when to use each
- 2Apply color theory to select harmonious color palettes using complementary and analogous colors
- 3Analyze how color and typography choices affect the emotional tone of a design
Materials Needed
- Chromebook with Canva or Adobe Color
- Color wheel printout
- Font specimen sheets
- Colored pencils
Key Topics
typographycolor theorycolor wheelfontsdesign psychology